Enterprise Product Management Fundamentals

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Enterprise Product Management Fundamentals

This course is part of multiple programs.

Instructor: Microsoft

89,170 already enrolled

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5 modules

Gain insight into a topic and learn the fundamentals.

324 reviews

Beginner level

Recommended experience

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

324 reviews

Beginner level

Recommended experience

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

Details to know

Shareable certificate

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Assessments

20 assignments¹

AI Graded see disclaimer

Taught in English

93%

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There are 5 modules in this course

Explore the core of enterprise product management. This course lays the groundwork for managing the entire product lifecycle, from initial concept to successful launch. You'll learn essential methodologies, principles, and concepts that span various industries, enabling you to align product development with business goals and customer needs. Explore real-world case studies, identifying critical decision points and potential challenges. Gain practical experience with Microsoft tools and methodologies, understand security and compliance considerations, and learn to collaborate effectively with cross-functional teams in enterprise settings. This course prepares you to oversee the end-to-end product development process, ensuring a solid foundation for your product management career.

By the end of the course, you will be able to: - Describe core product management concepts, principles, and methodologies across various industries demonstrating an understanding of how these principles adapt to different product contexts. - Develop skills to coordinate and oversee the development of products from initial idea to release. - Oversee the end-to-end process of product development from design to launch. - Align product development with business goals and customer needs. - Apply Microsoft tools and methodologies for enterprise product management - Understand security and compliance considerations in enterprise software - Collaborate effectively with cross-functional teams in enterprise settings… A Microsoft 365 license or free trial is needed to complete the course activities.

In this module, you will be introduced to the core concepts of product management, including its role within an organization, key elements such as product vision, strategy, and roadmap, common product management methodologies, and the Microsoft enterprise product management ecosystem.

What's included

8 videos12 readings4 assignments1 discussion prompt

8 videosTotal 32 minutes

The product management journey begins5 minutes
A day in the life of a product manager2 minutes
Day in the life5 minutes
The product manager's skill set2 minutes
Choosing your tools for success4 minutes
Using Copilot for product management tasks6 minutes
Popular product management frameworks5 minutes
Agile vs. Waterfall2 minutes

12 readingsTotal 120 minutes

Microsoft AI Product Manager program set up10 minutes
The core competencies of product management10 minutes
The product manager's impact on the bottom line10 minutes
Enterprise software product management fundamentals10 minutes
Case study: Managing enterprise cloud products10 minutes
Essential skills for successful product managers10 minutes
Navigating tools and technologies10 minutes
How to set yourself up for success10 minutes
Getting started with Power BI and Microsoft Project10 minutes
Kanban, Scrum, and Waterfall10 minutes
Choosing the right methodology for your product10 minutes
Enterprise development frameworks10 minutes

4 assignmentsTotal 105 minutes

Product management methodologies30 minutes
Defining a Product Development Process for SynergyHR 45 minutes
Assessing the core responsibilities and skills of a product manager15 minutes
Responsibilities of a product manager15 minutes

1 discussion promptTotal 10 minutes

Reflect on your own experiences working on projects or teams10 minutes

You will explore the fundamentals of market research and competitive analysis in a B2B product context. You will examine customer needs, market dynamics, and common methods used to collect and analyze market data. You will also look at how research and competitive insights inform product decisions, including the use of Microsoft tools to work with enterprise market data.

What's included

7 videos7 readings4 assignments

7 videosTotal 30 minutes

Unveiling market needs3 minutes
Designing effective surveys7 minutes
Using Copilot for market research5 minutes
The art of competitive analysis4 minutes
Using Power BI for market intelligence4 minutes
How product managers use data to drive decisions4 minutes
Navigating the sea of information2 minutes

7 readingsTotal 70 minutes

Surveys, interviews, and focus groups10 minutes
Market research techniques10 minutes
A framework for competitive intelligence10 minutes
Exploring diverse market research methods10 minutes
Choosing the right tools for the job10 minutes
Understanding Enterprise software buyers10 minutes
Data-driven product management10 minutes

4 assignmentsTotal 90 minutes

Applying market research and competitive analysis30 minutes
Activity: Enterprise software market analysis30 minutes
Evaluating market research techniques15 minutes
Methods for collecting and analyzing market data15 minutes

In this module, you will examine the stages of a typical product development life cycle, from ideation through launch and mature product management. You will look at the key activities and deliverables associated with each stage, along with common challenges and risks that can arise across the process. You will also consider how enterprise security and compliance requirements fit within product development.

What's included

7 videos9 readings4 assignments

7 videosTotal 29 minutes

The product development life cycle3 minutes
Exploring the stages of product development5 minutes
Continuous improvement and iteration2 minutes
Managing product development tools and techniques5 minutes
Enterprise documentation best practices6 minutes
Minimize risk, maximize success6 minutes
Navigating challenges with confidence2 minutes

9 readingsTotal 90 minutes

From discovery to post-launch optimization10 minutes
A product manager's checklist10 minutes
Security and compliance in enterprise development10 minutes
Effective testing checklists10 minutes
Cross-functional collaboration10 minutes
Managing a mature product10 minutes
Creating and maintaining enterprise documentation10 minutes
Risk management in product development10 minutes
Lessons from product development challenges10 minutes

4 assignmentsTotal 90 minutes

Identifying and mitigating risks in product development30 minutes
Activity: Product development process30 minutes
Stages and challenges of the product development life cycle15 minutes
Creating key product documentation15 minutes

In this module, you will explore the core concepts of product strategy development, including product vision, strategic alignment, and value proposition design. You will examine how product strategy connects to business goals, market context, and organizational success, especially in enterprise software settings. You will also look at how factors such as security, compliance, scalability, and AI capabilities can shape strategic product decisions.

What's included

7 videos10 readings4 assignments

7 videosTotal 28 minutes

The power of a product vision3 minutes
Defining a product vision6 minutes
From strategy to execution2 minutes
The art of the value proposition5 minutes
Communicating value with Microsoft enterprise tools5 minutes
SWOT analysis explained5 minutes
Your product's x-ray vision3 minutes

10 readingsTotal 100 minutes

Understanding product vision ownership10 minutes
Crafting a compelling product vision10 minutes
Integrating security and compliance into product vision10 minutes
Communicating your product's unique benefits10 minutes
SWOT analysis and Porter's Five Forces10 minutes
The strategic compass10 minutes
Beyond features and benefits10 minutes
Your product's elevator pitch10 minutes
Strategic frameworks for product managers10 minutes
Case study: Analyzing the enterprise software market10 minutes

4 assignmentsTotal 90 minutes

Product vision and value proposition30 minutes
Defining and applying product vision15 minutes
Creating effective value propositions15 minutes
Activity: Enterprise software product strategy30 minutes

In this module, you will examine how a product roadmap communicates planned features, timelines, and priorities. You will focus on how features are prioritized based on strategic importance and customer value, and how product requirements stay aligned through stakeholder input. You will also look at how roadmap development is supported within Microsoft tools.

What's included

8 videos5 readings4 assignments

8 videosTotal 29 minutes

A visual guide to the future2 minutes
Balancing strategic value and customer needs5 minutes
Navigating product development2 minutes
Using Microsoft Project for enterprise roadmaps5 minutes
The prioritization puzzle3 minutes
Balancing business goals and customer needs5 minutes
Stakeholder management5 minutes
Harmonizing diverse perspectives2 minutes

5 readingsTotal 50 minutes

Building a product roadmap10 minutes
Clarity is key10 minutes
Product roadmap best practices for new PMs10 minutes
Making tough choices in product development10 minutes
Building strong relationships with stakeholders10 minutes

4 assignmentsTotal 90 minutes

Product roadmapping and prioritization30 minutes
Activity : Enterprise software release planning30 minutes
Building and utilizing product roadmaps and requirements15 minutes
Feature prioritization frameworks15 minutes

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Instructor

Instructor ratings

(75 ratings)

Microsoft

424 Courses2,859,128 learners

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Microsoft

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Reviewed on Sep 13, 2025

Really comprehensive knowledge collection and explanation about Product Management and how we can use AI with current demand

Reviewed on Dec 15, 2025

Best for any novice product manager to get started with

Reviewed on Jul 4, 2025

Good content, some of the Ai marking was a bit glitchy

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